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Faculty, Students and Top Marketing Professionals To Honor the Lifetime Accomplishments of Hispanic Marketing Pioneer Dr. Felipe Korzenny

Faculty and students at Florida State University and top marketing executives on the Center for Hispanic Marketing Communication’s Advisory Board will honor the lifetime achievements of Dr. Felipe Korzenny at the Hispanic Media and Marketers Gala Dinner on Feb. 20.

Dr. Korzenny is an internationally recognized marketing research practitioner, social scientist, researcher, author and professor. In 2004, he founded The Center for Hispanic Marketing Communication (The Center) at FSU. His groundbreaking research, both in academia and business, helped revolutionize marketing practices geared toward Hispanics and other multicultural consumers. He is one of the most respected pioneers in the realm of Hispanic and multicultural marketing.

“As a researcher and as a teacher, no one has had been more influential in my life than Dr. Korzenny,” says Dr. Sindy Chapa, Associate Director of the Center and Assistant Professor at FSU. “He revolutionized our field. He is for most of us the greatest mind in consumer research, and I will gladly spend my career following in his footsteps.”

Dr. Korzenny’s most important accomplishment may be the way he has inspired students. He has groomed countless successful professionals and brought the best out of many young minds.

“I wouldn’t be where I’m at today without Dr. Korzenny,” says Katherine Cook, M.S., 2014. “I was stuck in a job that I didn’t like and where I wasn’t using either of my majors. After reading his book I was completely inspired. I knew that I had to work with him and Betty Ann (his wife.) So I packed up and moved to Tallahassee. I’m humbled by his dedication to mentor his students and to provide them with the opportunities to not only learn but to excel. Dr. Korzenny has been a true inspiration.”

Dr. Korzenny is not only revered by academics and students but by business and marketing leaders as well. The Center’s Advisory Board has always included a who’s who of industry leaders  including executives from Google, Coca-Cola, Netflix and the country’s top multicultural advertising and marketing agencies.

The gala, part of the 2015 Hispanic/Latino Media & Marketing International Conference, will begin at7:00 p.m., on Feb. 20, at the Donald Tucker Civic Center. All donations received will contribute to an endowment benefiting The Center and its students.

Dr. Felipe Korzenny

In the Fall of 2003, Dr. Korzenny, became Professor of Advertising and Integrated Marketing and Management Communication at FSU. In 2004 he founded and directed The Center. He holds degrees from the Universidad Iberoamericana in Mexico City and Michigan State University (MSU). Prior to joining FSU, Dr. Korzenny founded Hispanic & Asian Marketing Communication Research (H&AMCR) to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the U.S. to explore multicultural market research. In 1999, H&AMCR merged with Cheskin.

Dr. Korzenny is co-author with wife Betty Ann of Hispanic Marketing: A Cultural Perspective and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer. He has authored almost 100 research publications dealing with communication and culture. He is an Outstanding and also a Distinguished Alumni of MSU. He is the first recipient of the Hill Library HispanSource Award for Outstanding Achievement in Hispanic Marketing Research. He is a prominent speaker at nationwide symposiums and conferences on Hispanic markets. 

Hispanic/Latino Media & Marketing 2015 International Conference
The 2015 Hispanic/Latino Media & Marketing International Conference is a platform where global scholars present their research, findings and theories on the dynamics of the Hispanic/Latino media and markets in the United States, Latin America and Spain. It is the largest such meeting of academics, media professionals, and students worldwide. It includes top scholars and practitioners from Spain, Colombia, Mexico, Puerto Rico and the United States.

The 2015 Conference will take place February 19-21 in Tallahassee, Florida at the Donald Tucker Civic Center, 505 West Pensacola Street. It is hosted by the FSU College of Communication & Information’s Center for Hispanic Marketing Communication.

For more information, visit conference.latinomediamarkets.com.

The Center for Hispanic Marketing Communication

The Center, founded by Dr. Felipe Korzenny in 2004, is devoted to educating students and professionals and to advancing knowledge in Hispanic and multicultural marketing. The Center is the first of its kind in the United States and is widely recognized as the nations’ premier education and research institute in the field. The Center’s programs are housed in FSU’s School of Communication.

Faculty and students working with the Center conduct groundbreaking research, produce publications that further the understanding of Hispanic consumer behavior, and serve as an innovative source of knowledge for the Hispanic marketing industry. The Center is lead by Founder and Director, Dr. Felipe Korzenny; Associate Director and Assistant Professor, Dr. Sindy Chapa; and Co-Founder and Senior Advisor, Dr. Betty Ann Korzenny, as well as by an Advisory Board comprising of top leaders in the industry.

For more information on The Center, visit hmc.comm.fsu.edu. 

Tenth Anniversary Center for Hispanic Marketing Communication, Florida State University, and International Media and Marketing Conference - February 19 - 21, 2015

Florida State University’s Center for Hispanic Marketing Communication celebrates its 10th anniversary and honors the pioneering leadership of founder Felipe Korzenny during the fifth annual International Conference on Hispanic/Latino Media and Marketing, which brings together marketing professionals and scholars from across the United States, Spain, and Latin America. The Center’s Board of Advisors, the FSU community and industry leaders will honor Dr. Korzenny at a special gala February, 2015.

“We are confident that business leaders from different industries will come together to support and celebrate Felipe, a pillar of Hispanic marketing and communications,” said Mark Lopez, head of U.S. Hispanic audience at Google and member of the Center’s Advisory Board.

In 2005 Korzenny founded FSU’s Center for Hispanic Marketing Communication, the preeminent academic program focused on training students and professionals in the field of U.S. Hispanic marketing and advertising.

“Dr. Korzenny and the Center have prepared hundreds of students and professionals who have demonstrated a passion for the trillion dollar Hispanic market and the opportunities it presents for companies, organizations and government institutions that need to connect with this market segment,” said Lawrence C. Dennis, dean of the School of Communication and Information. “In the decade since Dr. Korzenny started the program, faculty and students have worked tirelessly to conduct ground-breaking research and serve as an innovative resource for the Hispanic marketing industry.”

The gala honoring Korzenny’s career is scheduled for Friday, Feb. 20, from 7:00 -10:00 p.m. The conference will be hosted from Thursday, Feb. 19 to Saturday Feb. 21. The purpose of the conference is to educate and promote topics related to Hispanic marketing and Spanish media.  The conference will bring together leaders to share knowledge, increase awareness of trends, exchange ideas, and facilitate the collaboration between academia and industry.

“We look forward to gathering Hispanic marketing industry peers to celebrate Dr. Korzenny’s contributions, as well as sponsorship support to cultivate Korzenny’s vision while helping sustain the Center’s research, academic and scholarships programs,” said Sindy Chapa, associate director of the FSU Center for Hispanic Marketing Communication.  

For more information on the Korzenny Tribute weekend and the conference, contact: Mafé Brooks, director of development, 850-294-8240, mafe.brooks@cci.fsu.edu.

About The FSU Center for Hispanic Marketing Communication:

The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s programs are housed in the FSU School of Communication. The Center is the first of its kind in the United States devoted to educating students and professionals in the field. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry.

Recognizing the immediate need for professionals trained in Hispanic Marketing Communication, the Center’s goals focus on educating students to serve the Hispanic marketing industry; training professionals who currently serve the Hispanic market in the U.S.; conducting relevant research to further the understanding of the Hispanic market; and serving as a source of knowledge about the Hispanic market for industry professionals.