Multicultural Issues in a New American Society: August 2015

Listen to the story by clicking here:
http://www.pri.org/stories/2015-08-25/why-lime-flavor-suddenly-everywhere

Multicultural Analysis, Research, and Communications

I have been a communications and market researcher and consultant principally focused on the Latino market since the early 1980's. I have seen the fast growth of the Hispanic market from about 10 million people in 1980 to over 50 million now. I have also witnessed the evolution of the relationship between Latinos and technology. Hispanics have been quick at adopting new communication technologies to enhance their cultural roots and behaviors.

Our book "Hispanic Marketing: A Cultural Perspective" was published in 2005 and it is based on many years of experience with many large corporations who connect with Latino consumers. The newest and expanded version of the book was published in 2017 with the title: "Hispanic Marketing: The Power of the New Latino Consumer."

Please feel free to contact me at 850 583 0378

Or by email by clicking here

Multicultural Issues in a New American Society

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Thursday, August 27, 2015

Story about the use of lime in Mexican tradition. An excellent story by Brenda Salinas for PRI. I am interviewed in it.